commingle reputation management
Customer Service is the ‘New Marketing’
Lodging Interactive | February 1, 2017
PARSIPPANY, NJ – February 1, 2017 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, published a new article on Hotel Business Review explaining how customer service has become the NEW marketing. "The hotel business, frankly like any other business, is about creating relationships, human-to-human and it's your job as a hotel operator to humanize your hotel and your brand in order to gain the highest level of customer service as perceived by your guest", says DJ Vallauri, Founder and President of Lodging Interactive. The article highlights that pe...
Industry Mystery: Why Aren’t Hoteliers Responding to Online Reviews?
Lodging Interactive | March 24, 2015
Hotels that respond to reviews see an increase in overall review ratings and booking inquiries. The benefits are well documented, and yet hoteliers still are not responding. PARSIPPANY, N.J. - MARCH 24, 2015 - If a guest fills out a comment card on-site, emails a hotel's customer service address or even calls to share their frustration or praise about a recent visit, hotels know to read the card, answer the email or return the call. So why, in an age where everything is done online and the majority of consumers rely on travel and hotel reviews before booking a trip, do hoteliers still miss the opportunity of responding to online reviews...
