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The Power of Organic Social Media for Hotels: Why It Still Matters

Lodging Interactive | August 28, 2024

One of the most significant advantages of organic social media is its ability to foster genuine, authentic connections with your audience. In today’s fast-paced digital world, social media has become an indispensable tool for hotels to connect with guests, build their brand, and drive bookings. With the increasing focus on paid social media advertising, many hoteliers might wonder if organic social media still holds value, especially when marketing budgets are tight. At Lodging Interactive, we firmly believe that organic social media posting remains a powerful and effective strategy for hotels, regardless of your budget for paid posts. Her...

Introducing the Next Big Thing in Hotel Marketing: Social Media Amplified

Lodging Interactive | July 9, 2024

Lodging Interactive’s Commingle division, elevates hotel social media marketing by incorporating conversion-optimized and socially connected promotional landing pages. Lodging Interactive introduces Social Media Amplified, the next evolution in hospitality social media marketing. The innovative service, offered by Lodging Interactive’s Commingle division, elevates hotel social media marketing by incorporating conversion-optimized and socially connected promotional landing pages. Social Media Amplified seamlessly integrates with hotel social media channels, providing an effortless way to connect with potential guests on a deeper ...

Turning Social Media Posts Into Hotel Bookings With Custom Landing Pages

Lodging Interactive | June 10, 2024

Hotels looking to increase booking conversions and customer conversations should consider using custom landing pages in combination with their social media marketing efforts. A custom landing page (defined by Adobe) is a web page that is created specifically for a particular marketing campaign or offer. It is designed to capture the attention of visitors and encourage them to take a specific action, such as booking a hotel room. When used in conjunction with social media marketing, custom landing pages can be a powerful tool for driving traffic to a hotel's website and increasing conversions. Here are a few benefits of using custom land...

Lodging Interactive Launches Next-Level Social Media Service To Drive Hotel Revenue

Lodging Interactive | May 20, 2024

Commingle Social Media Amplified enables hotels to capture new revenue opportunities that have been missed until now. Lodging Interactive, an award-winning digital marketing, social media, and guest review engagement agency exclusively serving the hospitality industry, today announced the rollout of Commingle Social Media Amplified, its next-level hotel social media marketing service. The service combines the agency's proven social media marketing expertise with its innovative Commingle360 landing page service to create a comprehensive solution that drives direct bookings and ROI tracking for hotels. “Most social media posts ne...

Drive More Bookings: Innovative Strategies for Hotel Landing Pages

Lodging Interactive | May 16, 2024

For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two factors: (1) the DOSM simply doesn’t have enough time and resources to organize marketing materials, and (2) the hotel’s website lacks the ability to create marketing landing pages ‘on the fly,’ which rings especially true for branded properties. Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests strai...

AI vs. Google Search: Is Your Website Traffic Taking a Hit?

Lodging Interactive | March 4, 2024

Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...

Commingle360 Converts Social Media Posts into Hotel Revenue

Lodging Interactive | February 21, 2024

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Lodging Interactive’s CoMMingle360 Transforms Hotel Social Media Into Powerful Wedding Sales Opportunities

Lodging Interactive | January 17, 2024

CoMMingle360 enables hotels to be everywhere their prospects are and to engage and sell to them through an omnichannel approach. Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced today the next phase of its CoMMingle360 omnichannel marketing service for the hospitality industry.  Commingle360 enables hotels to generate group event revenue opportunities and direct bookings through their social media channels 24/7. “CoMMingle360 enables hotels to be everywhere their prospects are and to engage with them thro...

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