commingle:engage
The Power of Organic Social Media for Hotels: Why It Still Matters
Lodging Interactive | August 28, 2024
One of the most significant advantages of organic social media is its ability to foster genuine, authentic connections with your audience. In today’s fast-paced digital world, social media has become an indispensable tool for hotels to connect with guests, build their brand, and drive bookings. With the increasing focus on paid social media advertising, many hoteliers might wonder if organic social media still holds value, especially when marketing budgets are tight. At Lodging Interactive, we firmly believe that organic social media posting remains a powerful and effective strategy for hotels, regardless of your budget for paid posts. Her...
Drive More Bookings: Innovative Strategies for Hotel Landing Pages
Lodging Interactive | May 16, 2024
For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two factors: (1) the DOSM simply doesn’t have enough time and resources to organize marketing materials, and (2) the hotel’s website lacks the ability to create marketing landing pages ‘on the fly,’ which rings especially true for branded properties. Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests strai...
Google Trailing Behind Instagram, TikTok: How Social Media Is Changing the Travel Search Landscape
Lodging Interactive | April 29, 2024
Recent studies highlight a significant trend: Gen Z (aged 18 - 24) is turning to social media for their travel searches. This age group bypasses Google in favor of visually-driven platforms like Instagram (67%) and TikTok (62%) to find places to stay. It used to be that you’d find the perfect hotel by contacting local travel agencies or searching on good old Google. But a new report shows that search methods are changing, especially for Gen Z consumers. Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels. Why the Shift? Recent studies highlight a significant trend: G...
Commingle360 Converts Social Media Posts into Hotel Revenue
Lodging Interactive | February 21, 2024
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Embracing Threads: A Potential Game-Changer for Hotel Marketers
Lodging Interactive | August 15, 2023
Hotels can leverage the uncluttered spaces of Threads, at least for the time being. Threads, the latest social networking app launched by Meta Platforms on July 5, 2023, is already causing a stir among marketers. Owned by the same company that operates Facebook, Instagram, and WhatsApp, Threads offers a fresh approach to social interaction. Integrated closely with Instagram, this iOS and Android exclusive app has been described by Meta as "Instagram's text-based conversation app". Threads empowers users to share text, images, and videos while engaging with others through likes, reposts, and replies. Though it bears similarities to Twitt...
What Your Hotel Needs to Know About FTC’s Stand Against Fake AI Generated Reviews
Lodging Interactive | August 3, 2023
The FTC acknowledges the emergence of generative AI and its potential impact on creating fake hotel guest reviews. The Federal Trade Commission (FTC) is taking a stand against deceptive practices in online reviews and social media metrics. With a proposed formal ban, the FTC intends to crack down on fake reviews, testimonials, and the use of phony followers and views to artificially inflate social media metrics. This means we’ll see a lot more hotels and travel businesses get authentic reviews and followers in the future! This latest move by the FTC builds upon previous actions targeting fake reviews. In 2019, the agency fined a third-p...
Hotel Omnichannel Marketing vs. Multichannel Marketing Explained
Lodging Interactive | July 19, 2023
When done properly, Omnichannel marketing can be very effective in driving direct revenue to hotels. Read more about it. The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website through a search engine query on a desktop computer, the avenues for hotel discovery are ever-expanding. In this landscape, cultivating a consistent and seamless user experience across all channels has become paramount. Enter omnichannel marketing, a strategic approach that c...
CoMMingle Launches Review Management and Social Media Services for Restaurants
Lodging Interactive | July 19, 2023
CoMMingle:Engage not only monitors customer restaurant review websites 24/7 but also has its team of professional analysts write direct responses to each review on behalf of the restaurant. Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the expansion of its flagship product, CoMMingle:Engage, to cater specifically to the restaurant industry. CoMMingle:Engage, the preferred solution for hotel customer review response and social media marketing, now off...
