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Digital Marketing and the Voice Channel: A Symbiotic Symphony

Travel Outlook | February 17, 2021

  John Smallwood CEO Travel Outlook Scott Meldrum Founder, Principal Strategist Digitality   How to Optimize Digital Marketing Performance via Voice In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, there are many opportunities to optimize digital marketing performance within the voice channel. In fact, these two communication channels co-exist in ways that are very symbiotic. In this article, we’ll ex...

Zoox Smart Data Selected by Choice Hotels to Oversee Wi-Fi Landing Pages With Latest in Guest Experience Personalization

Zoox Smart Data | December 1, 2020

Solution deployed across 4,141 Choice Hotels to host and manage internet landing pages should lead to enhanced guest satisfaction and loyalty. Alpharetta, GA — December 1, 2020 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, announced today that it has successfully deployed its Zoox Media solution across 4,141 Choice Hotels branded hotels along with the Zoox Smart Data platform at 197 properties. Zoox Media integrates with the hotel’s guest Wi-Fi landing page, providing a fast and direct communications channel to the...

Beekeeper Adds SIXTY Hotels to Its Portfolio

SIXTY Hotels | June 18, 2018

Operational communication platform is helping the brand's five iconic urban hotels increase employee engagement and build a strong culture San Francisco, Calif. – June 18, 2018 – Beekeeper is pleased to announce that its digital workforce platform is now serving as the hub for all operational communications at SIXTY Hotels, a collective of five singularly iconoclastic luxury lodgings in New York, Los Angeles and Miami. Beekeeper is reaching each SIXTY Hotels employee with relevant messaging, engaging them and connecting them with one another. Comprised of a cloud-based web platform, mobile app and digital signage, Beekeeper ...

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