Crafting a Distinctive Identity: The Role of Branding Within the Travel and Hospitality Technology Industry

Alan Young | December 12, 2023

By Alan Young Branding plays a crucial role in niche verticals by helping businesses establish a strong and distinct identity within their specific market segment. According to a study conducted by Forbes, 82% of consumers are more likely to trust a brand that is tailored to their specific needs and interests. This highlights the importance of creating a brand that resonates with the target audience, as it can significantly impact consumer trust and loyalty.  In addition to building trust, targeted branding also has a direct impact on the bottom line. Research by McKinsey & Company reveals that companies with strong and relevant br...