comscore
Comscore Sees Signs of Recovery in Travel Industry
Comscore | June 5, 2020
Visitation to Online Travel Agencies and Airline sites rose in May 2020 RESTON, Va., June 5, 2020 -- The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of recovery. According to data from Comscore Media Metrix, visits to travel sites during the five-week period between March 23, 2020 and April 26, 2020 were down as much as 70 percent versus early February 2020, as the coronavirus pandemic altered the global travel landscape. However, May 2...
Consumer Interest in Travel Categories Remains Significantly Lower
Comscore | May 1, 2020
Visitation to travel sites 55-65 percent lower than volumes during week of February 3, 2020 RESTON, Va., May 1, 2020 -- The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows that consumers are seemingly still not ready to think about travel plans amid the ongoing COVID-19 pandemic. The continuing depressed visitation volume has also translated to a downward trend in consumer spending on travel. Overall, Comscore observed a 43 percent year over year drop in desktop travel spending for the month of March 2020, despite the fact that the ...
