Taylor Swift Drove London Hotel Performance in August

CoStar Group | September 11, 2024

WASHINGTON – 11 September 2024 – London hotels saw a spike in hotel performance during Taylor Swift’s Eras Tour, according to August preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.  August 2024 (year-over-year % change): Occupancy: 83.9% (+2.7%) Average daily rate (ADR): GBP191.94 (+5.1%) Revenue per available room (RevPAR): GBP160.98 (+8.0%) On 15-17 and 19-20 August, Swift wrapped up the European leg of her tour at Wembley Stadium. Hotel performance levels reached a monthly high on the night of the third concert (Sa...