concert tourism
Event Tourism: How Music, Sport, and Film Shape Destinations
EHL Insights | November 1, 2024
From Taylor Swift’s record-breaking concert tours to Mega-Sports events and the surge of screen tourism inspired by hit shows like HBO’s The White Lotus, these phenomena are transforming travel patterns worldwide. The allure of mega-events and on-screen destinations can generate substantial short-term economic boosts, yet they also bring challenges. Dr. Isabella Blengini, Associate Professor of Economics at EHL Hospitality Business School, delves into the complex and multi-dimensional impacts of event tourism and pop culture tourism. As the tourism industry rebounds from recent downturns, event- and pop culture-driven travel is playing...
Adele’s Residency Drove Substantial Gains in Munich Hotel Performance
CoStar Group | September 18, 2024
WASHINGTON – 18 September 2024 – Adele’s 10-day residency drove significant performance growth for Munich’s hotel industry, according to August 2024 data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets. Adele performed a total of 10 nights at the Messe München, pushing double-digit growth across the August metrics: occupancy (+15.9% to 77.0%), ADR (+46.6% to EUR159.04) and RevPAR (+69.9% to EUR122.46). The ADR and RevPAR levels were the highest for any August on record in Munich, while occupancy was the highest for August since 2017...
Madonna Concert Drove Rio de Janeiro’s Hotel Performance in May
CoStar Group | June 12, 2024
WASHINGTON – 12 June 2024 –Madonna’s final concert of her Celebration Tour pushed Rio de Janeiro’s hotel performance in May, according to preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets. May 2024 (year-over-year % change): Occupancy: 62.0% (+6.0%) Average daily rate (ADR): BRL729.06 (+19.9%) Revenue per available room (RevPAR): BRL452.14 (+27.2%) On Saturday, 4 May, Madonna wrapped her Celebration Tour with a free concert on Rio de Janeiro’s Copacabana Beach, which attracted over 1.6 million fa...
Taylor Swift Impact Grows to $208M in U.S. Hotel Room Revenue
STR | August 31, 2023
Analysis by M. Brian Riley There’s no shortage of debate when discussing U.S. hotel performance or the country’s economic prospects headed into the final months of 2023. One portion of those discussions not requiring debate, however, is the massive lift provided by Taylor Swift’s The Eras Tour. Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue. Methodology The starting leg of Swift’s U.S. tour, analyzed here, began in mid-March with a total of 28 shows i...
