4 Ways to Win the Hearts and Contracts of Meeting Planners

Groups360 | October 13, 2017

Every group is different. Every meeting planner is unique. Every event comes with its own set of objectives, attendee patterns, and complications. Then, why does your hotel's group sales managers continue to sell the property the same way, over and over again, no matter the group? Here's the kicker: Meeting planners know they are being sold to. They see it when you insist on trekking them out to the golf course during a site inspection, even when golf isn't relevant to their group. They see it when you fail to ask them the right questions or give biased answers. They see it immediately in your cookie-cutter proposal. Instead of presenti...