Hotel and Travel Conferences Need an Upgrade

Vikram Singh | August 28, 2019

By Vikram Singh When it comes to hotel conferences and trade shows, I will go ahead and show my age by saying I have been to almost all of them. During the earlier part of my career, I was an attendee; later I became a speaker. After I received hotel revenue optimization enlightenment, I took it upon myself to go out and educate an industry that seemed perpetually stuck. Several hundred conferences later, a clear pattern has emerged. However, this pattern will need to change if events are to become truly relevant to the industry they serve. Below are some of my observations, and they might sound very familiar to you. Here is a walk down...