Is the Connected Trip the Next Big Thing?

Max Starkov | November 1, 2024

By Max Starkov, Hospitality & Online Travel Tech Consultant Booking has been working for five years to add air, experiences, car rental and other travel components, which in their view provides a better experience for travelers and better returns for the company. How promising is the connected trip concept? First of all, this concept is not new. For 175 years traditional tour operators have offered “connected trips” in the form of tour packages, and in the last 60 years - beach and ski vacations with charter flights. Booking.com’s main rival - Expedia - has been pushing the so called “connected trip” (a trip that includ...