connecting locally
Take Local to the Extreme
Larry Mogelonsky | July 22, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Prior to Covid, hoteliers all over the world were already working on various programs to support local businesses and showcase the best of the community to guests. Now that the pandemic is practically locking out international travelers, the push for drive market customers and ‘local everything’ has bloomed exponentially. But if you are pursuing a course that many of your competitors are also going after, how do you stand apart? The answer is to go deep into your culture and lore, and simply outdo your rivals through what I call ‘extreme local’. Every city is unquestionab...
Connecting Local Community to Your Hotel
Chamberlin Public Relations | April 3, 2018
Today's travelers aren't interested in cookie-cutter hotels. When they're on the road, they want to feel like they are truly in a destination. Whether or not a hotel must adhere to brand standards or a certain budget, there are plenty of ways to bring a bit of the community into the space. Here are a few examples of what different hotels, both branded and independent, have been doing to make sure guests get a true sense of place. The Living Stage Red Lion Hotels' upscale boutique brand Hotel RL has a dedicated platform for local artists. The "Living Stage" hosts a wide range of performances and interactive activities – from public...
