consumer analytics
Cleanliness and Communication Continue to Drive Hotel Guest Satisfaction, J.D. Power Finds
J.D. Power | July 22, 2020
A year ago, hotel summer marketing and advertising efforts were in full swing with images of epic pools, zen-like spas and cozy bed linens. Today, hotel ads are filled with images of electrostatic sprayers, updates on new cleaning protocols and offers for free last-minute cancellations. These are smart moves, according to the J.D. Power 2020 North America Hotel Guest Satisfaction Index (NAGSI) Study,SM released today, which finds that meeting guest expectations for cleanliness and proactively communicating with guests prior to arrival continue to be critical drivers of guest satisfaction. “While the COVID-19 pandemic has certainly ampli...
Westgate Resorts Breaks Marketing and Revenue Management Rules with nSight Predictive Analytics
nSight | December 10, 2015
nSight empowers world-class developer to improve revenue management practices and leverage consumer demand for future arrival dates NASHVILLE, TN (December 10, 2015) nSight, the leader in online consumer shopping intelligence for hotels and destinations, today announced the addition of the full Westgate Resort portfolio to their already impressive client roster. Westgate Resorts, one of the largest resort developers in the world and an innovator in revenue management, has selected nSight to drive market share and improve overall RevPAR for its resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. "Maximizin...
