How Consumer Insight Is a Driving Force in Navigating CSR

EHL Insights | February 2, 2024

It used to be the case that organizations were only responsible to their owners and shareholders. The primary goal was to make a profit, and as long as the business met that objective, it was deemed a success. Now all that has changed: Consumer insight is now a crucial driving force in corporate decision-making. Today, consumers increasingly seek to support organizations that align with their own moral and ethical views. That is particularly true of younger consumers, with Millennials and Gen Z leading the charge. According to one study, 91% of Millennials would switch brands to one associated with a cause they believed in, while 94% of G...