consumer research
With So Many Headwinds, Why Are People Still Traveling?
STR | January 24, 2023
At the end of 2022, data and insights from STR showed the hospitality industry at substantial levels of performance recovery around the globe with no signs of demand significantly slowing. So, with rising inflation, record-high travel prices, flight disruptions and short-staffed hotels, why are people still traveling? This piece from STR provides some answers based on consumer research of more than 1,000 travelers at the end of November 2022. Rising inflation? No problem, travelers expect to spend more on travel. It appears that travelers are taking rising prices in stride. When asked about their expected spend in five maj...
Travel Disruption and Increasing Financial Barriers Stall Consumer Sentiment, but Wanderlust Remains
STR | August 18, 2022
Debate continues on the extent to which global tourism recovery will be impinged by increasing inflationary pressures and potential travel disruption. Thus far, any potential impact has not been visible in the hospitality sector. The STR Market Recovery Monitor, based on data for the week ending 30 July 2022, showed that more than 90% of North American markets and around 80% of global markets were achieving revenue per available room (RevPAR) that was 80% or above 2019 levels when adjusted for inflation. However, the expected seasonal slowing of peak leisure demand season is beginning and intersecting with significant macroeconomic hea...
77% of Travelers Want to Travel in the Next Year, With Europe Reigning as Top Destination, According to New Traveler Research
Amadeus | October 14, 2021
LONDON – October 14, 2021 – The survey of 9,074 consumers across France, Germany, India, Spain, Russia, Singapore, the UAE, the UK, and the US shows the appetite to travel is high. At the same time, it reveals that greater clarity on restrictions and guidelines will be key to unlocking increased traveler confidence. Over a third (35%) of travelers said the current international guidelines around where and how to travel are confusing, making them less likely to book business and/or leisure travel. At the same time, travelers are exhibiting increased openness to embrace technology and a willingness to share health data so they can start ...
Study: Travelers Care More About Customer Reviews Than Low Prices When Booking Hotels and Short-Term Rentals
Florida Atlantic University | November 12, 2020
BOCA RATON, Fla. (Nov. 12, 2020) – Operators of hotels and short-term rental properties looking to build back business hampered by the coronavirus pandemic shouldn’t worry about low prices as much as customer opinions, according to a new study by researchers at Florida Atlantic University and four other universities. When booking hotels and so-called peer-to-peer accommodations such as Airbnb, travelers are swayed more by customer reviews than complex discount strategies, the study found. Travelers selecting hotels tend to rely on the percentage of positive reviews, while the number of online reviews means more to people choosing Air...
