The Elephant in the Room: Guest Review Responses

Lodging Interactive | June 8, 2021

As consumers begin to travel in larger numbers, hotels are facing a new challenge: responding to guest reviews in a timely manner. This is an increasingly important task as social media platforms and consumer review sites like Google My Business, TripAdvisor and Yelp have made it easier for customers to share their experiences with others. The vast majority of consumers turn first to online reviews before making any decisions about where they want to stay when traveling. “As the hospitality industry continues to recover from the Global Pandemic, responding to guest reviews has become an essential part of keeping guests happy and key to a...