consumer travel
Road Trippin’ Is the Vibe as Travel Slows Across the U.S.
Mandy Murry | September 6, 2024
The news is bleeding with travel gloom and discouraging numbers for the hospitality market. Headlines tout softening and consumer spending coming to a halt while exploiting the idea that luxury travel is both thriving and diving. Bloomberg reported that even with deep-pocketed travelers, the word right now is “value.” Reality: Travel is slowing, but this has been happening, and the news cycle is catching up to reports and trends of 2024. Consumers have been living high in travel mode—living for the experience and not afraid to put the fun on credit for some time. Spending has caught up with many, and thus, household budgets are...
Survey Reveals Consumers Are Splurging on Travel and Experiences Again After Years of Saving
5WPR | October 3, 2023
NEW YORK, Oct. 3, 2023 -- 5WPR, one of the largest independently-owned PR Firms in the U.S., reveals that 51% of American consumers tend to splurge and buy the best they can afford when thinking about making travel and experience purchases, compared to 38% of consumers who listed the category as a splurge in the agency's 2022 survey. "Since Q4 2022, consumers have reported a 13% increase in their interest to splurge rather than save on travel and experiences, indicating their appetite for travel has increased over the course of 2023, and going into 2024," said 5WPR Co-CEO, Dara A. Busch. "With travel heavily influenced by external facto...
With So Many Headwinds, Why Are People Still Traveling?
STR | January 24, 2023
At the end of 2022, data and insights from STR showed the hospitality industry at substantial levels of performance recovery around the globe with no signs of demand significantly slowing. So, with rising inflation, record-high travel prices, flight disruptions and short-staffed hotels, why are people still traveling? This piece from STR provides some answers based on consumer research of more than 1,000 travelers at the end of November 2022. Rising inflation? No problem, travelers expect to spend more on travel. It appears that travelers are taking rising prices in stride. When asked about their expected spend in five maj...
As Pandemic Concerns Fade, 76% of North Americans Plan to Travel Soon
Oracle | June 22, 2021
Oracle Survey respondents are ready to spend more on hospitality perks beyond the room charges, hoteliers add new services to extend the customer experience AUSTIN, Texas – June 22, 2021 – After more than a year in lockdown, 76% of consumers in North America plan to travel within the next six months. According to a new Oracle Hospitality survey, 24% of respondents in the US and Canada plan to travel immediately, 31% in the next one to three months, and 21% by the end of the year. People are largely traveling regionally, but venturing further from home. Domestic travel will account for 61% of travel plans (vs. 44% last year), 19% of ...
