Content Matters as Much as Rate on the OTAs

Larry and Adam Mogelonsky | June 16, 2021

By Larry and Adam Mogelonsky With the pandemic subsiding, hotels are gearing up for another summer of largely domestic guests, with many of these customers finding their accommodations through an OTA. With this in mind, one pain point we’ve found from working with revenue managers throughout the pandemic is that it is a slog to constantly update each channel with new rates as each property yields to growing demand. The problem here is that with so much focus on the rates, we’re often missing how much influence the content on these websites has in driving bookings. For clarity, with the banner term of ‘content’, we’re referring...