Storytelling in 2019: The Power of Content Marketing

Hospitality Upgrade | July 31, 2019

Content distribution aims to build relationships and increase loyalty By Fran Worrall, Hospitality Upgrade Editor Building a unique identity is no easy task In today’s highly competitive market. In fact, effective differentiation is one of the main challenges facing hospitality providers — hotels and vendors alike. “It’s hard to stand out from the crowd in a fast-paced and constantly changing landscape,” says Lyn Graft, founder of Storytelling for Entrepreneurs in Austin, Texas, and author of the bestselling book Start with Story. “Consumers are inundated with so much information that they actively seek to ignore marketin...