content maketing
Pugs, Politics and More Content Marketing No-No’s for Hospitality Brands
Lure Agency | February 20, 2017
by Susan Tucker Let's face it; it's a dog eat dog world out there in digital marketing land. With more and more brands vying for the decreasing attention span of potential customers, it can be easy to lean on click-bait tactics for standing out. Like pugs. Or politics. Or any Kardashian-ish ploy to get people to look. But, these are all mistakes. Big, 'uge mistakes. If you've fallen victim to any of these content marketing traps, we're asking you to drop the keyboard, take a step back and get yourself back on track with these no-fail content marketing rules that are certain to help drive inbound sales, and your bottom line. CONTENT MARK...
Is Your Hotel Web Design a Trick or Treat?
Susan Tucker | October 21, 2016
by Susan Tucker You never get a second chance to make a first impression. That's why your website is undoubtedly one of the most important assets your organization can have. For any given property, your website is a virtual front door and face to the world. If it scares off a new visitor at the get-go, their quick reaction is to scamper away and head out to a more welcoming destination. However, if you have a deliver thoughtful, engaging and relevant content not only will you pull them in, you'll likely have them converted into raving fans. Are you scaring away potential guests or giving them the sweet stuff? Let's find out. WEB DESIGN ...
Get out of Your Blog Fog – 5 Reasons You Should Be Blogging for Your Hotel Now
Cory Falter | September 28, 2016
By Cory Falter There's no doubt about it, in today's online-centric world if you aren't blogging then you're simply pouring revenue down the drain. Business blogging is essential, your business blog is a place to share insights, current events and general useful information. Invest in a content publication strategy starting with a blog, and reap the rewards. Search visibility, leads, sales and so much more will improve with a successful blog. To help drive home our point, here are our top 5 reasons why blogging is essential. REGULAR BLOGGING FOR HOTELS DELIVERS…. New Search Engine Ranking Heights How are you supposed to attract f...
