content marketing
Metasearch Pricing Models Explained/GCommerce Solutions
Metadesk | September 16, 2024
Metasearch Pricing Models Explained/GCommerce Solutions With various metasearch advertising pricing models to choose from, how do you pick the best one? Our breakdown outlines each model's pros, cons, and ideal property types. ...
Conquering New Horizons: How to Effectively Introduce Your Hotel and Travel Technology Platform to the Americas
Alan Young | November 30, 2023
By Alan Young In today's dynamic and complex environment, the task of extending your travel or hospitality services into new markets is fraught with distinct challenges. The hotel and travel industry, characterized by its close-knit community and exclusive dynamics, often poses significant barriers to new entrants. When you introduce your platform into these markets, it's not just about offering a new solution; it's about understanding and integrating into an established ecosystem. This industry's intricate network of relationships, legacy practices, and entrenched preferences can make it difficult for newcomers to gain a foothold. Succ...
Hoteliers ‘Get Hoppy’ Over Reopening of Gregg Hopkins & Associates Consultancy
Gregg Hopkins & Associates | October 10, 2023
Forty-year hospitality industry veteran gets back to doing what he loves most, assisting hoteliers with technology consulting and providing hospitality technology business advisory services [New Smyrna Beach, Fla. — October 10, 2023] — Gregg Hopkins is once again bringing insight, experience and passion to the hospitality advisory services business. Recently the 40-year hospitality industry veteran re-opened his travel and hospitality-focused consultancy, Gregg Hopkins & Associates (GH&A), to serve as a trusted technology advisor for hotels, resorts, restaurants and clubs, and a hands-on mentor for hospitality technology compan...
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
The Power of Influencers: A Guide for Hotels on Successful Collaborations
Yana Petrova | August 16, 2023
By Yana Petrova In today’s digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with potential customers, and create compelling content. However, before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. In this article, we will explore the key considerations and steps for working with influencers. Align with Brand Standards Maintaining c...
Lodging Interactive Launches Google Business Profile Content Marketing and Optimization Services for Hotels
Lodging Interactive | October 12, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their Google organic SEO reach and support potential guests in the booking consideration process. “Google recently opened up the ability for hotels to post updates on their Google Business Profile. This feature had long been available to other business verticals and now presents a huge competitive advanta...
Everything You Need to Know About GA4 / GCommerce Solutions
GCommerce | September 29, 2022
By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the divide between database driven analytics and privacy concerns. The GCommerce team has been implementing GA4 for our clients over the past year and now Google has officially announced that the existing Google Universal technology will no longer receive new data as of July 2023, the clock is truly ticking. Download our free ebook that will tell you everything you need to know about GA4 - what it is, what to expect and why it’s important to your business....
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
