Content Is Critical for the Coming Travel Surge

Larry and Adam Mogelonsky | March 31, 2021

By Larry and Adam Mogelonsky It’s the night before the storm for the start of a solid recovery in hospitality. It will happen first at the domestic level, then internationally. For the latter, all eyes are on IATA to open some bubbles amongst the most vaccinated countries, with our particular interest on an EU-US reopening. But there are some issues associated with this reopening of flight routes in that customers have changed where and how they are booking their hotels since the pandemic started early last year. You have to be ready, and this means ensuring that your content is fully up to date on all the channels where potential gue...