convention management and service
AHLEI Publishes New Edition of Convention Management and Service Textbook
the American Hotel & Lodging Educational Institute (AHLEI) | January 27, 2016
Orlando, Florida, January 2016—The American Hotel & Lodging Educational Institute (AHLEI) has released the ninth edition of Convention Management and Service by James R. Abbey, Ph.D. This textbook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-...