cookies
The Cookieless World is Already Here. Are You Ready?
GCommerce | April 6, 2022
For many months, agencies and industry prognosticators (including GCommerce) have used publications like this one to warn about coming changes to advertising tracking and “cookies”. Together we have warned about the impact such changes will have on hotel’s abilities to conduct marketing as usual. We’ve warned about hotels’ lack of ability to accurately track revenue in the future, or that essential tools like remarketing will be forever changed. These warnings have likely got your attention. So what to do with this newfound concern? How do you, as a responsible hotelier, take the necessary steps to both understand the intricaci...
The End of Third-Party Cookies and What It Means for Your Hotel
Tina Markowitz | May 17, 2021
By Tina Markowitz Digital marketers are currently being faced with a once-unimaginable shift: the end of third-party cookies. Over the past few years, users have become more aware of how companies track their data, and they’ve started pushing back on an increasingly intrusive online experience. Regulators have even stepped in and enacted laws to protect users, including GDPR in Europe and the CCPA in California. At the same time, the rise of mobile has decreased the value of browser-based, desktop-focused cookies. As a result, marketers are scratching their heads as to how they will proceed. Meanwhile, experts are predicting that U....
For the First Time, DoubleTree by Hilton Reveals Official Chocolate Chip Cookie Recipe so Bakers Can Create the Warm, Welcoming Treat at Home
Doubletree by Hilton | April 9, 2020
MCLEAN, Va. - For the first time ever, DoubleTree by Hilton is sharing the official bake-at-home recipe for the brand’s beloved and delicious chocolate chip cookie, so at-home bakers can create the warm and comforting treat in their own kitchens. The warm chocolate chip cookie welcome is synonymous with DoubleTree hotels worldwide, and travelers look forward to receiving one, fresh from the oven, upon their arrival. DoubleTree cookies have a passionate fan following and a long history. More than 30 million are consumed every year, and the DoubleTree chocolate chip cookie even became the first food to be baked in orbit during experim...
