Why Hotels Should Master the Fundamentals of Guest Experience Before Adding the Bells and Whistles

Joe Vargas | July 10, 2024

By Joe Vargas, SVP & General Manager, Infor Hospitality NBA legend Michael Jordan is famous for his thrilling game style, but he didn’t get there without mastering the basics of the sport. As he famously said, “You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down, and the level of everything you do will rise.” The same can be said for the hospitality industry. Innovative features undoubtedly have the potential to elevate guest experiences to new heights. However, hotel executives aiming to close the experience gap must ...