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Hospitality Professionals Balance Robots and Human Touch for Post-COVID-19 Era

December 11, 2020

December 11, 2020 - “We’re at the cutting edge of technology that, as kids, we laughed about and that is now becoming our reality,” said David Sherwyn, John and Melissa Ceriale Professor of Hospitality Human Resources and a professor of law, when he led a panel of experts in a discussion about automation and customer service in October. The webinar, Robots in the Hospitality Industry: Adopting new technologies while maintaining the human touch, was hosted by eCornell and the Cornell Center for Innovative Hospitality Labor and Employment Relations (CIHLER) in the School of Hotel Administration. Sherwyn is the academic director of C...

IDeaS Awards 2020 Cornell Revenue Management Scholarships

IDeaS | April 23, 2020

IDeaS awards six new scholarships to advance the careers of hotel revenue leaders from around the world Tweet This: @IDeaS_RevOpt awards six hospitality professionals with prestigious revenue management scholarships in partnership with Cornell University www.ideas.com/news #RevenueScience #TheFutureofRM MINNEAPOLIS—April 23, 2020—IDeaS, the world’s leading provider of revenue management software and services, today announced the 2020 IDeaS Cornell Revenue Management Scholarship recipients, continuing its ongoing scholarship program to foster professional development in the field of revenue management. IDeaS 2020 Cornell Rev...

Help Save the Planet by Eliminating Hotel Bathroom Toiletries

Chekitan S. Dev | March 4, 2020

By Chekitan Dev What’s the problem? Hotel bathroom toiletries are like 12 noon check in check out: an archaic practice that persists only because no one has thought to change it. When hotels first began to offer bathroom amenities, it was considered a ‘luxury’ item for use and something interesting to take home. This inertia is partially driven by hotel bathroom toiletry companies that are part of a billion dollar business globally. Today, many guests do travel, or can travel, with their own toiletries and don’t really need hotel toiletries. But if it free, travelers will use what is provided so they can save their own stock. The p...

Do Dual-Branded Hotels Outperform Single-Branded Hotels?

Chekitan S. Dev | January 22, 2020

By  Chekitan S. Dev and Eva Steiner Dual branding of hotels has become a growing industry practice. Beyond the potential marketing benefits of the dual-branding strategy, this paper tests whether dual-branded hotels operate more efficiently than comparable single-branded hotels (and therefore deliver better bottomline results). Comparing a proprietary longitudinal data set on the operating performance generated by dual-branded hotels in the U.S. against a set of comparable single-branded hotels, we document mixed results. While dual- and single-branded hotels achieve similar occupancy percentages, dual-branded hotels generate higher avera...

Hilton and Cornell’s Pillsbury Institute for Hospitality Entrepreneurship Bring Student Innovators Together for On-Campus Hackathon

The Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship | December 13, 2019

Students Challenged to “Revolutionize the Customer Journey” – with the Hotel Industry Emerging the Big Winner Hilton and the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship (PIHE) at Cornell University’s School of Hospitality Administration (SHA) joined forces to bring students from across the University together for a two-day Hackathon on the Cornell campus in Ithaca. The Hackathon focused students on creating personalized digital customer journeys to deliver world-class, differentiated experiences. Among the students that competed at the event, more than 40% were “hotelies,” students at the indus...

Cornell Hospitality Research Shares Index and Analysis on Hotel Brand Reputation in U.S. and Canada

Chris K. Anderson, Ph.D. | September 26, 2018

Chris K. Anderson, Cornell University School of Hotel Administration Saram Han, Cornell University School of Hotel Administration Abstract Using monthly online reputation data from 2016 through to the first quarter of 2018, we index major hotel brands in the United States. This analysis of online reputation for branded properties yields three major conclusions: (1) the variation in reputation across brands is four times larger than the variation across chain scales; (2) online reputation is mainly a function of brand and sub brand rather than segment or hotel location; and (3) variability in reputation across hotels within a brand is gr...

Robots: Hotel Customers Like Them (Mostly)!

Rohit Verma | August 13, 2018

By Lina Zhong and Rohit Verma When Captain Kirk or Mr. Spock needed information, they would hail the Enterprise's computer, and the computer would respond to their request. In 1966, that was an amazing piece of science fiction. Now, with Siri, Alexa, and other devices with artificial intelligence, we all are figuratively standing on the bridge of the Enterprise, speaking to devices that are "listening" to us and fulfilling our simple requests. As the Internet of things grows, robots and other devices using artificial intelligence can handle a growing list of tasks, such as turning up the heat or air conditioning before a homeowner arriv...

IDeaS Announces 2017 Cornell Revenue Management Scholarship Recipients

the School of Hotel Administration | January 22, 2018

IDeaS and Cornell Scholarships help advance careers of next-generation hotel leaders Tweet this: #RevenueManagement leader @IDeaS_RevOpt awards seven hospitality professionals with prestigious scholarships in partnership with Cornell University. http://bit.ly/2Bkqnas MINNEAPOLIS – January 22, 2018 – IDeaS Revenue Solutions, a leading provider of revenue management software solutions and advisory services, today announced the 2017 IDeaS Cornell Management Scholarship winners. Offered in partnership with the Cornell University School of Hotel Administration within the Cornell SC Johnson College of Business, the scholarship pre...

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