cornell hospitality research summit
Talking Environmental Psychology and Guest Experience with Aesthetics Expert Elizabeth Weiner
James Houran | February 7, 2018
By James Houran All people and places give off "vibes." Forming impressions of other people depends on much more than what we consciously see or hear. One UCLA study found that up to 93% of communication effectiveness is determined by more subliminal, nonverbal cues. Our impressions of places are created in a similar manner. In hospitality settings, "staff-guest interactions" are critically important determinants of positive guest experiences, but so too are the unspoken aesthetic aspects that define the physical environments that set the stage for hospitality services. At the 2017 Cornell Hospitality Research Summit, AETHOS spoke with ...
Center for Hospitality Research Reports on the New Science of Service Innovation
the Center for Hospitality Research | November 11, 2015
Ithaca, NY, November 11, 2015 – The trade-off between hotel room rates and search engine results; the importance of top-down innovation in European hotels; the parallel learning curves of guests and employees during organizational change; technological innovations in restaurants; and the use of analytics in energy management and in understanding customer comments in social media: these and many other topics are explored in a set of four far-reaching reports issued by the Center for Hospitality Research (CHR). The reports summarize selected presentations from the four tracks of the Cornell Hospitality Research Summit (CHRS). The re...
