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Business Travel Is Back. Purpose Is Key!

Accor | August 2, 2023

Is the business world still Zooming from home? Has corporate travel spending made a full recovery from the pandemic? Are carbon budgets replacing financial budgets? Accor’s Masters of Travel advisory board meeting brought industry leaders from technology, law, energy, engineering, and pharmaceuticals to Brussels to create a vision for business travel and corporate meetings post-pandemic. The delegates’ mission was to dig deep into the real value of travel, evaluating the demands it makes in environmental, social and governance (ESG) and what businesses need to prioritise in 2024 and beyond. The new Business of Travel report from Acco...

Monthly U.S. Meetings and Events Volume Beats 2019 Levels for the First Time Since the Pandemic, According to Knowland

Knowland | December 7, 2022

November 2022 reaches 103.1 percent of 2019 event volume ARLINGTON, Va. — Dec. 7, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released its U.S. monthly meetings and events data for November, reporting that November 2022 achieved 103.1 percent of November 2019 volume, exceeding monthly pre-pandemic levels for the first time. Knowland reports November this year with 122.5 percent growth over November 2021. In line with native seasonality, November 2022 declined by 11 percent over October 2022. •  Increase over 2019 in average attendees per event – The average...

Monthly Meeting Volume Reaches 89.5 Percent of 2019 Levels According to Knowland

Knowland | October 5, 2022

September meetings and events increase 23.7 percent over August 2022, a significant sign that the industry is moving towards full recovery ARLINGTON, Va. — Oct. 5, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released its U.S. monthly meetings and events data for September, reporting 135.4 percent growth over September 2021. Additionally, September 2022 grew by 23.7 percent over August 2022. •  Increase over 2019 in average attendees per event – The average number of attendees per event for September 2022 was 118, compared to 112 in September 2021 and 97...

Meetings: The Black Hole of Hotel Revenue and Productivity

Vikram Singh | August 15, 2022

Meetings are the black hole of productivity. I’m not saying this just to be dramatic. There is plenty of evidence coming your way. Keep reading! I have been attending corporate meetings since my early days in the industry, so we’re talking about two decades now. However, things have recently gotten worse. During the pandemic, the number of meetings we all had to attend sharply increased. A Microsoft Study highlighted a 250% increase in meetings compared with what employees had to deal with before the pandemic. Those who know me know exactly how I feel about meetings. When I get stuck on a long call, I catch myself internally chant...

Knowland Monthly Meetings and Events Report Marks Significant Growth of 276 Percent Over May 2021

Knowland | June 7, 2022

Month-over-month increase of 12.5 percent over April 2022 indicates the industry is moving faster through recovery ARLINGTON, Va. — June 7, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for May with a significant increase of 276 percent over May 2021. May 2022 rebounded from April 2022 with a 12.5 percent increase month over month. •  Average attendees per event continue to outpace 2019 – The average number of attendees per event for May 2022 was 123, compared to 65 in May 2021 and 92 in May 2019.  •...

Group Business and Corporate Meetings on the Rise – Is Your Hotel Ready?

Ryan Hamilton | March 15, 2022

By Ryan Hamilton It’s no secret that hospitality’s path to recovery has been a long and challenging road. If 2020 was the year that travel came to a grinding halt, 2021 was the year of cautious optimism as hoteliers waited with bated breath for a return to relative normalcy. The industry was braced for a comeback, eagerly awaiting the first rush of excited travelers to spill off the airport tarmac and back into the welcoming arms of global hotel brands. Staff was welcomed back, amenities reopened, lobbies and guest rooms were pristine, processes were reformed, and soon enough, leisure travel became the industry’s beacon of hope. O...

Knowland Reports Significant Growth in February Meetings Volume, Up 340 Percent Over February 2021

Knowland | March 3, 2022

Meetings increase 48 percent from January to February 2022, a significant sign the world is ready to get back to the business of meeting in person ARLINGTON, Va. — March 3, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for February. Meetings volume from January to February increased 48.1 percent. Even more significant is a 340 percent increase over February 2021. Individual recovery metrics (average attendees and average space used) are now level with 2019. If the year continues at this pace, volume levels wil...

Knowland Announces U.S. Meetings and Events Data for December 2020

Knowland | January 14, 2021

Leader in group hospitality analytics sees meeting growth slow as expected due to holidays and COVID-related market changes ARLINGTON, Va. — Jan. 14, 2021— December U.S. monthly meetings and events volume decreased 39 percent over the previous month, according to the latest data from Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues. The two-week pause of the holidays drove most of this decline. However, a few key markets entering different stages of shutdown also drove some of the lower performance. It is anticipated that January will see volu...

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