corporate social responsibility
Navigating the Digital Seas: A Dive Into Corporate Digital Responsibility in Hospitality
Khoi Yan Phon | April 1, 2024
By Khoi Yan Phon In the dynamic scene of hospitality, where traditional business practices meet disruptive innovations, a seismic wave is on the horizon. This is not just referring to the usual corporate social responsibility (CSR) jargon; it is diving into the digital deep end with corporate digital responsibility (CDR). This article will explore the nuances of CDR, and how it reshapes the way hospitality giants navigate the tech-infused landscape. The Crossroads of CSR and CDR Unlock the mystery of CDR: think of it as the cool cousin of CSR, orchestrating a symphony of digital prowess and ethical commitment. As the hospitality industry...
How Consumer Insight Is a Driving Force in Navigating CSR
EHL Insights | February 2, 2024
It used to be the case that organizations were only responsible to their owners and shareholders. The primary goal was to make a profit, and as long as the business met that objective, it was deemed a success. Now all that has changed: Consumer insight is now a crucial driving force in corporate decision-making. Today, consumers increasingly seek to support organizations that align with their own moral and ethical views. That is particularly true of younger consumers, with Millennials and Gen Z leading the charge. According to one study, 91% of Millennials would switch brands to one associated with a cause they believed in, while 94% of G...
Hard Rock International and Seminole Gaming Release 2023 Corporate Social Responsibility Report
Hard Rock | February 17, 2023
HOLLYWOOD, Fla., February 17, 2023/ Hard Rock International and Seminole Gaming today announced the release of its 2023 Corporate Social Responsibility Report: Fifty Years Forward. Social purpose has propelled Hard Rock since its inception in 1971, guided by its founding mottos: Love All-Serve All, All Is One, Save The Planet, and Take Time To Be Kind. “Our brand mottos have shaped who we are as a brand for the past 50 years while setting the foundation of our future,” said Paul Pellizzari, Vice President of Global Social Responsibility at Hard Rock International. “Today, Hard Rock and Seminole Gaming operate 250+ cafes, hotels and c...
Penn State School of Hospitality Management Research Shows Results Mixed On Whether Corporate Social Efforts Help Improve Company Finances
Penn State’s School of Hospitality Management | February 16, 2023
UNIVERSITY PARK, PA – The modern practice of corporate social responsibility (CSR) started to emerge in the 1950s when the public began to expect companies to ‘give something back,’ according to Seoki Lee, associate professor of hospitality management at Penn State. In the early 20th century, this typically took the form of financial donations to independent charitable causes that were often the first thing cut from budgets when corporate profits dipped. Today, CSR often involves long-term, corporation-led efforts to address socioeconomic, social justice and/or environmental issues. Despite the long history and continued evolution of...
RIU Hotels & Resorts Shares Its 2021 Sustainability Report
RIU | September 19, 2022
2021 was a year of all-around recovery for RIU Hotels & Resorts, as well as a year full of courageous decision-making and new investments. Presented yesterday by RIU to its stakeholders in July, the report is the first of its kind, as, in addition to being the company’s Corporate Social Responsibility report, it also presents the hotel chain’s major indicators and projects in 2021. The company was able to recover its business after a 2020 marked by the pandemic, an occurrence that changed the chain’s priorities, as the main objective shifted to guaranteeing people’s safety. This continues to be the company’s top pr...
CSR Adoption in Independent Hotels: The Drivers and Barriers
EHL | May 31, 2022
Hotel size matters Corporate social responsibility initiatives are high on the agenda of many hotels these days. However, there is a notable imbalance between smaller and larger players in the market. Social and environmental challenges are clearly seen as relevant for large hotel chains. They possess substantial resources and their behaviors are carefully scrutinized. Markets and customers tend to evaluate hotel companies that act on CSR more favorably. However, independent hotels are also concerned and are making an active effort in this area. In this journey, some are tackling all the social, economic, and environmental issues while ot...
Best Circular Economy Practices in Hotels: the Producer and Consumer Perspective
Dr Luciano Lopez | September 22, 2021
What is Circular Economy? One definition of economics is to understand how the economic agents make their decisions to satisfy their unlimited needs under the constraint of limited resources. Even though it has been clear for many decades that resources are scarce and that some will be completely depleted in the coming years, concrete solutions to reduce or optimize consumption and production are still underexplored. For instance, even though the concept of circular economy (CE) has been around for 50 years (Ellen McArthur Foundation), it has become popular only recently. Our preliminary research on the topic of circular economy practice...
Benefits and Difficulties of CSR Management in Travel and Leisure Companies
Dr Alessandro Inversini | September 13, 2021
The Covid-19 crisis has reinforced the strategic importance of Corporate Social Responsibility (CSR) for all organizations. In particular, the pandemic has fostered awareness that firms must introduce responsible policies and processes that focus management attention on long-term sustainability over short-term profits. Managing CSR issues is a necessary way to build consumer confidence & embrace business recovery Awareness is even greater across firms in the Travel and Leisure (T&L) industries whose business has been impacted dramatically by the crisis, as customers halted their buying decisions and business trips. Yet, academic sch...
