An Example of Profitable Corporate Wellness Programming

Adam and Larry Mogelonsky | November 29, 2023

By Adam Mogelonsky, Larry Mogelonsky In the post-pandemic bullwhip we are still ebbing and flowing through, one big question mark is surrounding the future of business and group travel. Gone are the days of the LOS=1 road warrior as those meetings can be cheaply substituted for videoconferencing. Instead we are seeing more LOS=3 MICE where groups are looking to actually experience a destination or add in a wellness component in order to better facilitate real conversations and more meeting productivity. This is still a very unsaturated space; while leisure has embraced wellness across most categories, business and bleisure are not there...