Marketing in the Age of Coronavirus

HSMAI | March 13, 2020

Marketing never stops. Even when a crisis event like coronavirus seems to be consuming everyone’s attention, you still have to get your message out — but do so in a sensitive, thoughtful way. How? Brian Hall, chief marketing officer of Explore St. Louis and a member of the HSMAI Americas Board of Directors, recently offered some insights. What are the immediate priorities for hospitality marketing professionals in this climate? The most immediate priority for hospitality marketers in times of uncertainly is to communicate facts and do so routinely and liberally. As concerns have heightened over the past week, many organizations are ...