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Hotel Marketing During a Down Economy – Part 2

GCommerce | February 14, 2023

Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...

Cendyn Announces Acquisition of Guestfolio

Cendyn | November 29, 2016

Boca Raton, Fla. – November 29, 2016 – Cendyn, the leader in cloud-based software and services for driving sales and marketing performance in the travel and hospitality industry, announced today that it has acquired Guestfolio Communications ("Guestfolio"), a leading CRM marketing platform for boutique hotels. With Cendyn's acquisition of Guestfolio, the company will offer an unprecedented ability for hoteliers to tailor their guest experience and digital marketing solutions to meet competitive marketplace demands and drive profitable revenue growth. Guestfolio's focus on guest engagement and marketing automation for indepen...

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