Ashford Hospitality Trust Converting Crowne Plaza La Concha Hotel to Marriott’s Autograph Collection

August 22, 2023

DALLAS, Aug. 22, 2023 -- Ashford Hospitality Trust, Inc. (NYSE: AHT) ("Ashford Trust" or the "Company") today announced that its Crowne Plaza La Concha Hotel in Key West, Florida (the "Hotel") is on track to convert to a Marriott Autograph Collection® property in 2024 at which time it will be rebranded to Autograph La Concha.  Marriott's Autograph Collection Hotels feature a diverse portfolio of approximately 200 independent hotels around the world that reflect a unique vision, design, and environment. The conversion of this iconic Key West hotel to an Autograph Collection property will occur upon the completion of a $35 million r...