csr
Navigating the Digital Seas: A Dive Into Corporate Digital Responsibility in Hospitality
Khoi Yan Phon | April 1, 2024
By Khoi Yan Phon In the dynamic scene of hospitality, where traditional business practices meet disruptive innovations, a seismic wave is on the horizon. This is not just referring to the usual corporate social responsibility (CSR) jargon; it is diving into the digital deep end with corporate digital responsibility (CDR). This article will explore the nuances of CDR, and how it reshapes the way hospitality giants navigate the tech-infused landscape. The Crossroads of CSR and CDR Unlock the mystery of CDR: think of it as the cool cousin of CSR, orchestrating a symphony of digital prowess and ethical commitment. As the hospitality industry...
How Consumer Insight Is a Driving Force in Navigating CSR
EHL Insights | February 2, 2024
It used to be the case that organizations were only responsible to their owners and shareholders. The primary goal was to make a profit, and as long as the business met that objective, it was deemed a success. Now all that has changed: Consumer insight is now a crucial driving force in corporate decision-making. Today, consumers increasingly seek to support organizations that align with their own moral and ethical views. That is particularly true of younger consumers, with Millennials and Gen Z leading the charge. According to one study, 91% of Millennials would switch brands to one associated with a cause they believed in, while 94% of G...
Ready for the Future? Five Leadership Trends Reshaping Hospitality
EHL | September 13, 2023
New technologies, employee well-being, CSR, and Diversity, Equity and Inclusion initiatives are all strong trends influencing the management of global hospitality businesses today. Adapting to the evolving landscape of the global hospitality industry To lead people and organizations successfully in the coming years, leaders need to have a clear understanding of these trends and how to implement them while considering the specific needs of their organizations and the context of their market. In this article, we’ll discuss the top five trends influencing global hospitality businesses, and their leadership, today. And we’ll offer some s...
Mobius Vendor Partners Receives Vacation Industry Award for Corporate Responsibility
Mobius Vendor Partners | March 21, 2023
INDIANAPOLIS, IN (March 21, 2023) –Mobius VP, LLC, the Indianapolis-based business process firm that developed, deployed and currently manages CustomerCount®, an online customer feedback system, has received the GNEX 2023 Award for Corporate Social Responsibility. The award was presented at the 2023 GNEX Conference in San Diego, CA on February 7, 2023 at the Hotel Del Coronado. CustomerCount, created by MobiusVP, collects, measures and reports customer feedback through branded customized online surveys. These surveys are formulated to measure the quality of the customer experience in more than forty languages. CustomerCount fee...
Hard Rock International and Seminole Gaming Release 2023 Corporate Social Responsibility Report
Hard Rock | February 17, 2023
HOLLYWOOD, Fla., February 17, 2023/ Hard Rock International and Seminole Gaming today announced the release of its 2023 Corporate Social Responsibility Report: Fifty Years Forward. Social purpose has propelled Hard Rock since its inception in 1971, guided by its founding mottos: Love All-Serve All, All Is One, Save The Planet, and Take Time To Be Kind. “Our brand mottos have shaped who we are as a brand for the past 50 years while setting the foundation of our future,” said Paul Pellizzari, Vice President of Global Social Responsibility at Hard Rock International. “Today, Hard Rock and Seminole Gaming operate 250+ cafes, hotels and c...
Penn State School of Hospitality Management Research Shows Results Mixed On Whether Corporate Social Efforts Help Improve Company Finances
Penn State’s School of Hospitality Management | February 16, 2023
UNIVERSITY PARK, PA – The modern practice of corporate social responsibility (CSR) started to emerge in the 1950s when the public began to expect companies to ‘give something back,’ according to Seoki Lee, associate professor of hospitality management at Penn State. In the early 20th century, this typically took the form of financial donations to independent charitable causes that were often the first thing cut from budgets when corporate profits dipped. Today, CSR often involves long-term, corporation-led efforts to address socioeconomic, social justice and/or environmental issues. Despite the long history and continued evolution of...
CSR Adoption in Independent Hotels: The Drivers and Barriers
EHL | May 31, 2022
Hotel size matters Corporate social responsibility initiatives are high on the agenda of many hotels these days. However, there is a notable imbalance between smaller and larger players in the market. Social and environmental challenges are clearly seen as relevant for large hotel chains. They possess substantial resources and their behaviors are carefully scrutinized. Markets and customers tend to evaluate hotel companies that act on CSR more favorably. However, independent hotels are also concerned and are making an active effort in this area. In this journey, some are tackling all the social, economic, and environmental issues while ot...
CSR: Make It Real and Tell Your Story
November 29, 2017
Many of the world's corporations engage in charitable projects. Some do so because they sincerely want to improve the world, but others create programs due the expectations of customers, owners, and other stakeholders. A pair of studies from Ecole hôtelière de Lausanne point to a key group that pays careful attention to corporate social responsibility: employees. The studies, by EHL Professor Steffen Raub – together with Stephan Blunschi of the Swiss retailer MIGROS in one case – investigate the mechanism by which CSR increases employees' loyalty and effectiveness. In recent years CSR has become a focus of many ...
