Tourism Tidbits: Food as a Tourism Marketing Agent

Dr. Peter Tarlow | April 4, 2016

by Dr. Peter Tarlow There is little doubt that food is a major part of the tourism experience. If tourism is about seeing new sights and having new and unique experiences then the culinary world is a major part of the tourism experience. Because eating is an essential part of living, food or culinary tourism has a broad base of appeal. In fact, often when visitors return home, one of the first questions that people ask is 'how is the food?" The interaction between tourism and food is often called culinary tourism. In reality this is a broad term that often means different things to different people. Often scholars define culinary touris...