Cultural Sensitivity Core to Business Success

Mark Satterfield | February 20, 2017

By Mark Satterfield, Chief Operating Officer Africa & MEA Continent Lodging Services, Marriott International, Inc. A changing world means changing travel patterns, and the hospitality industry has to adapt – or face the risk of not connecting with the travelers of tomorrow. For the past 20 to 30 years, a growing middle class and improved airlift has resulted in a host of new outbound travel markets: including young people from countries that previously restricted their citizens from travel who now have the freedom of movement their parents could only dream of. In many cases today, they are taking full advantage of it. China i...