HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing

HSMAI | September 4, 2024

McLean, VA (Sept. 4, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) and Curacity have jointly released a comprehensive white paper on the importance of upper-funnel marketing in the hospitality industry. The white paper, titled, “From Last-Click to First Look: A Commercial Strategy Makeover Story for Upper Funnel Marketing,” marks a pivotal shift in the industry’s approach to brand awareness, offering a roadmap for long-term growth and profitability. After years of prioritizing last-click attribution, the hospitality sector is beginning to recognize the critical role of upper-funnel marketing st...