Drive More Bookings: Innovative Strategies for Hotel Landing Pages

Lodging Interactive | May 16, 2024

For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two factors: (1) the DOSM simply doesn’t have enough time and resources to organize marketing materials, and (2) the hotel’s website lacks the ability to create marketing landing pages ‘on the fly,’ which rings especially true for branded properties. Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests strai...