customer
National Diagnostic Survey Reveals How Well Six Hotel Brands Connect With Their Customer Base
The Values Institute | September 6, 2018
SANTA ANA, Calif. (Sept. 6, 2018) — Holiday Inn, an Atlanta, Ga. company, finished at the top of the hotel category in a national survey measuring the trustworthiness of the nation's largest brands in eight key industries. Hilton landed in second place, followed by Hyatt, Sheraton, Marriott, and Best Western. The survey, which measured how well 43 of the largest U.S. brands connect with customers, found that hotels and appliances are the country's most trusted brand categories while cell service providers and rideshare services rank lowest on the public trust spectrum. The Values Institute (TVI), a leading social science research ...
On the Hunt to Keep Rank
Georges Panayotis | June 13, 2018
By Georges Panayotis In this age of here and now, the customer wants to spend as little time as possible looking for and buying the right product. In the age of big data and the exponential development of algorithms, we know our customers better and better, and can even begin to anticipate their needs and expectations. In order to meet the same needs for the same customer, it seems clear that we must work on synergies and build a real path where we can respond better. The timing is right, everything converges to give meaning to this bold and necessary position that is in line with customer expectations, needs and habits. It will also s...
