customer acquisition
Direct Booking Growth Tips for the Back Half of 2024
Adam and Larry Mogelonsky | March 27, 2024
By Adam Mogelonsky, Larry Mogelonsky As we’re moving into Q2 2024, the peak summer leisure months will soon be upon us, which often has a tendency to impede new tech deployments. One consummate drive is the great push for a channel shift towards your own website and away from third parties, foremost among them being the OTAs. While we need drivel on about the benefits, we’re all familiar with the boost to net revenues from reduced customer acquisition costs (CAC) as well as the heightened loyalty, ability to segment or remarket and the general trend that the average direct-booking guest spends more onsite. Now, however, with the ris...
Demand Calendar Showcases Profit-Oriented Revenue Management at HITEC 2023 in Toronto
Demand Calendar | June 26, 2023
[STOCKHOLM, SWEDEN] – June 26, 2023 – Demand Calendar, a comprehensive revenue and profit management system, will be exhibited for the first time at HITEC in Toronto. Demand Calendar, designed with a profit-oriented approach, aims to provide hotel businesses with tools for more accurate total revenue forecasting, effective management of customer acquisition cost, and profit optimization. Visit booth #517 to learn more about profit-oriented total revenue management. Profit-Oriented Revenue Management is an approach that optimizes the total revenue mix to maximize profit flow-through, focusing on attracting guests and customers who spe...
Loyalty Programs Should Help Soften Impact of Any Economic Downturn on Hotel Sector
CBRE Hotels | April 11, 2023
A record number of loyalty program members should help hotel brands lower their customer acquisition costs, increase direct-to-consumer engagement and offset any occupancy shortfalls during an economic downturn. Direct access to a base of loyal customers is a benefit to owning and operating a branded hotel. Loyalty members can help drive occupancy during off-peak periods or weaker economic conditions. Loyalty members redeemed a record number of points in 2022 that were earned and saved during the pandemic. Publicly available loyalty program metrics of five major U.S. hotel brands suggest that it may take may take more points than in the...
Record Growth in New Customer Acquisition & New Leadership Mark 2021 as Best Year in Stayntouch History, Sets Momentum for Accelerated Growth in
Stayntouch | January 5, 2022
Stayntouch, a global leader in guest-centric cloud hotel property management systems (PMS) and contactless technology, has announced a record year in performance for the company in 2021, with sharp increases in both new hotel customer acquisitions and the number of hotel rooms under contract. The success follows the establishment of new C-Suite and Sales leadership in the first half of 2021. 2021 has been a rollercoaster year for both hoteliers and the travel market. While some hotels enjoyed incredible increases in occupancy and revenue, others struggled with persistent staffing shortages and consistently shifting market conditions. Stayn...
Overview: The Increasing Costs of Hotel Customer Acquisition
Allison Handy | July 9, 2018
By Allison Handy When we talk about red flags and concerns about increasing acquisition costs, some might be inclined to dismiss any worries and point to continued growth and prosperity—both in the industry and across the larger economy. And it is certainly true that we are in the midst of a sustained period of strong performance. The Prosperity Trap: Consider the following recently released data from TravelClick. As of this May, committed occupancy for the second quarter of 2018 through the first quarter of 2019 is up at 1.6% compared to a year ago. The pace of new commitments is continuing to edge upward, increasing by 0.1% over...
