customer attraction
Why You Should Not Invest in Metasearch Right Now
Stephanie Smith | September 3, 2020
By Stephanie Smith Buckle in kids, this is not a popular opinion. If you had asked me my opinions about MetaSearch pre-Covid, my response would be different. If you need a tutorial on what is MetaSearch, check out this article from Milestone. But, today, cash is tight. Budgets are being squeezed. While I still believe in “Book Direct” and the long time value of the customer, the customer has changed. Your loyal points fanatic is not traveling. Your corporate BT is not traveling. Who is traveling? Your local customer within a 1 to 2 hour radius of your hotel. Even if you leverage metasearch to get them to book direct on ...
Target Your Local Drive Market
Vizergy Digital Marketing | August 17, 2020
Reeling-in Regional Travelers Who are Reeling to Get Away With restrictions slowly lifting, travelers are looking for easy ways to get a break from their “new normal”. The focus now is staycations – where can locals go to take a break from everyday life? Industry experts are seeing that more people are driving to their destinations instead of flying. So how can you capitalize on this movement? You need to wave your arms up and let them know you’re here. Target your local drive market. Vizergy can help you get local-drive-market heads in beds with our Top Trending Cities Report tool. It’s right at your fingertips in the Vizergy...
