Customer Centricity
7 Tips for Successfully Embedding Customer-Centric Governance Into Company DNA
EHL | October 3, 2022
Today's business world requires companies to put customers in the driving seat. Nurturing customer relationships is the secret to boosting your customer lifetime value, cutting down churn, leaving your competitors in the dust, and catapulting your business growth. Usher in customer-centricity. We see you wondering, "What is it and how can you hack it?" This article lays bare all you need to put a permanent smile across your customers' faces☺. Read on: What Does Customer Centric Mean? Customer-centricity is a business approach where you prioritize your customer and place them at the heart of your business operations. The goal is to...
The Path Towards Customer-Centricity in Hospitality
Alessandro Inversini | June 1, 2020
By Alessandro Inversini Customer-centricity - or guest-centricity - should be one of the major concerns of managers in the hospitality industry. In fact, in my experience, when interviewing or engaging with hotels directors on this topic, almost all of them have the perception of being fully guest-centred. This is very interesting as our industry needs really to cater to guests during all the stages of their customer journey. However, looking at the academic literature in the field, what appears clear is that there is scant evidence of organizations really addressing customer-centricity in every aspect of their service delivery and operati...
