customer data
Your Data, Your Control: Ensuring Your Data Is YOUR Data in Hotel Technology
Mike Pavicich | September 10, 2024
By Mike Pavicich | Director, Global Sales | SalesAndCatering.com In the modern, data-centric, tech-reliant hospitality industry, hotels depend heavily on third-party vendors to streamline operations, enhance guest service, and maximize profits and productivity. This dependency, however, introduces a vulnerability as it involves sharing sensitive data with these external partners. Recent and many high-profile cybersecurity breaches have underscored the inherent risks in such arrangements, where hotels can be held accountable for any data breaches. Consequently, the critical task for hotels is to ensure that their data ownership remai...
How Better Personalization Builds Relationships That Last
Amanda Cole | March 7, 2024
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MGM Resorts Update on Recent Cybersecurity Issue
MGM Resorts International | October 6, 2023
LAS VEGAS, Oct. 6, 2023 -- MGM Resorts International ("MGM Resorts" or the "Company") recently disclosed that the Company identified a cybersecurity issue affecting certain of its systems and that its investigation into the issue was ongoing. On or around September 29, 2023, MGM Resorts determined that an unauthorized third party obtained personal information of some of its customers on September 11, 2023. The affected information included name, contact information (such as phone number, email address, and postal address), gender, date of birth, and driver's license number. For a limited number of customers, Social Security number and...
Hawaii’s Turtle Bay Unlocks Customer Data for New, Holistic Marketing Strategy
Hapi | February 7, 2023
Turtle Bay turned to Hapi and Salesforce to better understand its guests and develop relationships with them through personalized, omnichannel outreach. In 2018, Blackstone Group purchased the Turtle Bay Resort on the North Shore of Oahu with big plans for a new, five-star Hawaii destination. The midmarket hotel wasn’t the main draw, instead, it was all about location, location, location – Turtle Bay sits on prime seaside real estate in a surfing mecca, with five miles of beachfront and 20 miles of trails. “It’s arguably the best piece of dirt in Hawaii,” says Robert Marusi, who has been serving as Chief Commercial Officer of ...
CCPA, CPRA and the Changing Privacy Landscape
Cendyn | January 20, 2023
The protection of customer data is a crucial component of every hotelier’s digital strategy. Given the recent passage of new legal provisions in California, online privacy concerns are more important than ever. What are the new measures, and how will they impact the hospitality business? Here’s what you need to know. 2023 is a brand-new year. And now that the confetti has been swept up, the champagne bottles have been recycled and the “Auld Lang Syne”s have been sung, it’s time to take a look at what’s on the horizon for the hospitality industry. Many hoteliers are already aware of several important legal changes that have t...
Zoox Smart Data Announces New Verizon Integration as Part of Most Recent Feature Updates
Zoox Smart Data | May 24, 2022
Other new features include enhanced marketing campaign functionality and expanded options for surveys to further amplify the effectiveness of the data collection and strategic marketing platform from Zoox. ALPHARETTA, GA – MAY 24, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced it has added three new feature enhancements to its platform including a new Verizon integration. Additional features include enhanced marketing campaign functionality and expanded options for surveys. Through these improvements...
Zoox Selected as Official Data Manager for Rock in Rio 2022, With More Than 700,000 Fans Expected to Attend
Zoox Smart Data | April 28, 2022
The largest music festival in the world selected the global technology leader for its ability to collect data, strategically market to attendees, and enhance their event experience. ALPHARETTA, GA – APRIL 28, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced it has been selected as the official data manager for Rock in Rio 2022, considered the largest music festival in the world. The Zoox platform will enable Rock in Rio to learn more about its in-person and online attendees through high-level data col...
Zoox Smart Data Launches New Partnership Program for Enterprise Networking Companies and the Properties They Serve
Zoox Smart Data | April 5, 2022
Network hardware and software providers now have an opportunity to expand their product offerings with the proven data collection and strategic marketing platform from Zoox. ALPHARETTA, GA – April 5, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced the launch of its new partnership program. Network hardware and software companies now have the ability to partner with Zoox to provide property clients with more access to guest and customer data than ever before. “As a global technology company, we are ex...
