customer data platform
How Centralized Data Powers Sonesta’s Award-Winning Loyalty Program
Hapi | January 29, 2024
After growing through acquisition, Sonesta turned to Hapi to centralize and normalize guest data from multiple Property Management Systems across its various brands in real-time, which will power a new Customer Data Platform. Boston-based Sonesta International Hotels was founded nearly 100 years ago, but it was just over the past few years that Sonesta kickstarted its growth trajectory to becoming a global hotel powerhouse. Even before the acquisition of Red Lion Hotels in 2021, which added more than 1,000 franchised and managed properties and pushed Sonesta over the 1,200 properties mark, Sonesta had standout hotels in Los Angeles, Chicag...
Cendyn Takes Home Two Top Awards at the World Travel Tech Awards 2023
Cendyn | October 16, 2023
Cendyn named the World’s Best Data Driven Marketing Agency & World’s Best Hotel CRM Solutions Provider for 2023 16 October 2023 – London, United Kingdom – Cendyn, continuing its position as a catalyst for digital transformation in the hospitality industry, has been awarded two top prizes at the 3rd Annual World Travel Tech Awards 2023: World’s Best Data Driven Marketing Agency and World’s Best Hotel CRM Solutions Provider. The awards were officially presented at the World Travel Tech Awards Gala Ceremony 2023, which took place on October 15, 2023 at Atlantis The Royal, Dubai. “We are honored to be recognized again by the ...
Cendyn Doubles Down on the Future of CRM With Strategic Acquisition of PUSHTech
Cendyn | October 10, 2023
Barcelona, Spain, 10 October 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce its strategic acquisition of PUSHTech, a pioneering force in hotel Customer Relationship Management (CRM) services and marketing automation technology. This milestone solidifies Cendyn's commitment to investing in the future of CRM by doubling down investment in innovation, customer-centric solutions, and the empowerment of hoteliers to optimize revenue streams through advanced CRM strategies. PUSHTech is a cloud-based Customer Data Platform (CDP) and CRM platform that offers an integrated solution for the...
Okura Nikko Hotel Management Partners With Ireckonu to Implement a Global Digital Guest Experience Strategy
Ireckonu | June 22, 2023
The Luxury Hotel Management group adopts Ireckonu’s entire product suite to drive customer engagement in over 70 hotels worldwide AMSTERDAM, THE NETHERLANDS, 21 June 2023 – Ireckonu, the industry leader in Hospitality Middleware, CDP and digital guest relationship systems integration, today announced its partnership with Okura Nikko Hotel Management Co., Ltd (ONHM). Ireckonu will work with the Tokyo-based luxury hotel firm to centralize all guest data among their entire property portfolio to create an accessible and actionable Customer Data Platform (CDP). The firm manages three hotel groups; Okura Hotels & Resort, Nikko Ho...
Hawaii’s Turtle Bay Unlocks Customer Data for New, Holistic Marketing Strategy
Hapi | February 7, 2023
Turtle Bay turned to Hapi and Salesforce to better understand its guests and develop relationships with them through personalized, omnichannel outreach. In 2018, Blackstone Group purchased the Turtle Bay Resort on the North Shore of Oahu with big plans for a new, five-star Hawaii destination. The midmarket hotel wasn’t the main draw, instead, it was all about location, location, location – Turtle Bay sits on prime seaside real estate in a surfing mecca, with five miles of beachfront and 20 miles of trails. “It’s arguably the best piece of dirt in Hawaii,” says Robert Marusi, who has been serving as Chief Commercial Officer of ...
Exploring MDM vs. CDP in Hospitality
Laurent Idrac | April 11, 2022
Before you deploy a Customer Data Platform to build omnichannel marketing strategies, ensure you’ve got a solid Master Data Management process to centralize and normalize the necessary data that will feed your CDP. By Laurent Idrac, Hapi As the hospitality industry navigates its way through recovery, there’s been a collective shift throughout operating departments toward a guest-centric strategy, deploying solutions to improve guest satisfaction, capture more direct bookings, and drive revenue at each touchpoint along the guest journey. The longstanding dream of a golden customer record – a single profile offering a 360-degree vi...
Cendyn Announces the Launch of the Cendyn Hospitality Cloud for Hoteliers Looking to Drive Direct Bookings
Cendyn | April 5, 2022
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform (CDP) and Cendyn’s website content management system (CMS) Tuesday, April 5, 2022 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the launch of the new Cendyn Hospitality Cloud, including the release of the platform’s first applications, an industry-leading website content management system (CMS) powered by Cendyn’s customer data platform (CDP), Starling. At a time when hoteliers must do more with less, hotels are embracing rapid digitization and automation of...
Zoox Smart Data Unveils Latest Capabilities in Analyzing Hotel Guest Behavior and Preferences With Launch of Zoox Eye
Zoox Smart Data | December 14, 2021
Guest profile technology provider develops all-in-one customer data platform, featuring comprehensive analytics and visual representations that allow hoteliers to instantly identify the ideal stay experience for each guest. Alpharetta, GA — December 14, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, has today announced the launch of Zoox Eye, an advanced big data platform providing hoteliers with an intuitive and fully comprehensive analysis of each individual guest. With Zoox Eye, hotel employees can effortlessly...
