customer devotion
How to Handle Customer Complaints Properly to Build Business
October 5, 2016
No business likes to get complaints. However, we have to accept the fact that complaints will happen. Customers may complain about our products, service, or may simply be confused about an issue. Is the customer always right? No. But the customer is still the customer and deserves our best efforts to make him or her happy. While a few customers may be chronic complainers or trying to take advantage of the system, the vast majority are simply looking for a solution to some problem they have encountered with our business. Handle Complaints Quickly How important is it to properly handle complaints quickly? One statistic often quoted is tha...
Why Customer Loyalty Should Not Be Your Goal and What You Want Instead
Dr. Dennis Rosen | September 27, 2016
By Dr. Dennis Rosen Loyalty has become a goal of many businesses. Many consultants claim they will help businesses accomplish this goal. However, it is important that we define our goals correctly since they represent where and how we will direct our efforts. So consider, is customer loyalty what you are really after? What is Loyalty? The problem that exists is with the definition of "loyalty" that is generally used. Loyalty is usually considered a situation in which customers come back to the same business repeatedly over time. If they routinely use the same business or buy the same product, they are said to be "loyal.&q...
