customer journey
Customer Feedback on Hospitality Experiences: 5 Best Practices
Dr Matthias Fuchs | September 1, 2022
By Dr. Matthias Fuchs Why is asking for customer feedback so important and how can it be done to enhance the customer journey? The findings of a recent research project answer these questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector. This article summarizes five best practices grounded in consumer psychology research that businesses should consider when inviting customers to leave feedback on hospitality experiences. Collecting customer feedback is important Asking for guest feedback has become the norm in the hospitality industry. According to the travel websi...
Don’t Miss Milestone and Google Webinar on Monetizing the Customer Journey by Optimizing Marketing Spend
Milestone | May 10, 2017
Industry leaders share insights on how and where to direct marketing dollars for maximum effect May 10, 2017, Santa Clara, CA – Milestone will be hosting a webinar in conjunction with Google titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17, 2017 at 11 am Pacific. "If you are a digital marketer in the hospitality industry, you are going to want to tune in to this webinar," said Milestone Vice President of Marketing, Walter Paliska. "Marketers will get invaluable data and insights into each stage of the customer journey, and how to get the most from each step," continued Mr. Paliska. The Milest...
Save the Date: Milestone and Google to Host Webinar on Customer Journey, May 17 at 11:00am
Milestone | April 20, 2017
Learn how to monetize the customer journey from industry leaders April 20, 2017, Santa Clara, CA – Milestone announced today that it will be hosting a webinar in conjunction with Google titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17, 2017. "Making the best investment across the customer journey is critical to success," said Milestone CEO Anil Aggarwal, "and the key is insight into each stage and how to monetize the stages," continued Mr. Aggarwal. The Milestone/Google webinar will focus on three key areas of how the customer journey affects businesses today: Understanding the customer journ...
