cvr
Market Trend: Refining SEM Strategies for Full-Funnel Marketing
Carly Ferranolo | December 5, 2023
By Carly Ferranolo The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That’s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel. The marketing funnel refers to the journey a customer takes from ideation to execution of a purchas...
How to Create Alignment From a Fragmented Booking Funnel
Steffan Berelowitz | September 22, 2022
By Steffan Berelowitz While leisure and even group travel is starting to rebound en masse, from shifting markets to consumer privacy changes, there’s just no denying the extent to which the pandemic has reshaped the hospitality industry. Major shifts in guest expectations and the role of digitization are impossible to ignore when it comes to preparing for future success. In order for you to understand who your guests are and what they want, it’s important to unify the first-party data you own and build on those insights. However, when that data is trapped in disjointed tech stacks that don’t speak to each other, those insights rem...
