cx research
Make the Complicated Simple
Shep Hyken | May 2, 2024
By Shep Hyken Earlier this year, I wrote an article about the hard work it takes to make something look easy. I quoted several people from sports, entertainment and business. The gist of the article was that we work hard to make doing business with us easy. Consider the quote I used from Steve Jobs of Apple, who said, “It takes a lot of hard work to make something look simple.” Notice that Jobs’ quote uses the word simple. Sometimes, people confuse simple with easy, and it’s important to recognize the difference between the two words. So, let’s take this concept to the next level. It’s not only about making some...
This Customer Could Ruin Your Business
Shep Hyken | April 11, 2024
By Shep Hyken What if I told you that a satisfied customer could ruin your business? Most people think satisfied customers are happy and will come back. At least, it appears that way. Many years ago, I used to begin my customer service keynote speeches with a question: By a show of hands, how many of you believe it’s important to satisfy your customers? As you might imagine, just about everyone raised their hand. Then, I shared the findings from a study by Vanderbilt University professors Anthony J. Zohorik and Roland T. Rust. They found that up to 40% of satisfied customers don’t come back – even though they a...
