cyber monday
Back to Basics: Five Tips for Cyber Monday Success
NextGuest Digital | October 8, 2019
Over the years, Cyber Monday has become a huge opportunity for hotels to drive bookings. What started as a one-day online shopping holiday that followed Black Friday has now extended to weeks before Thanksgiving, with some sales even lasting the entire month of November. As a result, consumers aren’t just searching for deals earlier — they’re making more purchases over a longer period of time. In 2018, Cyber Monday sales hit $7.9 billion, a 19.3% increase from the previous year (Adobe). While businesses are making more, consumers are also planning to spend more: This year, the average consumer plans to spend $431 on Cyber Monday. Whi...
Five Tips for a Successful Cyber Monday Campaign
HEBS Digital | October 18, 2018
By Victoria Hsia It's no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren't just searching for deals earlier, they're also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year. With the heavy saturation of Cyber Monday deals online, the market has inevitably become more comp...
Cyber Monday: Is Your Hotel Taking Advantage of the Largest Online Shopping Day of the Year?
the Author and HeBS Digital | September 17, 2015
By Margaret Mastrogiacomo As hoteliers prepare for the Holiday Season and Q4 occupancy needs, there's a one-day event that has become a holiday all on its own that hoteliers simply can no longer ignore: Cyber Monday. This year Cyber Monday falls on November 30, which is perfect for generating last-minute holiday bookings, but most importantly, secure business for the dreadful Q1 2016. Is your Holiday Season strategy ready? In 2014, Cyber Monday sales exceeded $2 billion, making it the biggest online shopping day of the year. So what does this mean for hotel brands? According to Google, an astounding 40% of these online shoppers are inte...
