HFTP and HSMAI Release Special Report, “Bringing Together Hospitality CMOs and CTOs”

HSMAI | December 9, 2019

Report details takeaways from European and North American ThinkTanks on the strategic Integration of marketing and technology This past year, Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Sales & Marketing Association International (HSMAI) organized two gatherings of hospitality technology and marketing executives for an open discussion on the roles each group occupies within their organizations and how their responsibilities intersect. Resulting from these meetings is the just-released report: "Bringing Together Hospitality CMOs and CTOs: Takeaways From European and North American ThinkTanks on the Strate...